About us

The Reel Cartel is Miami, Florida based brand that launched in 2016 by one man, Alex Rosales, with a passion for all outdoor centric activities and a hint of urban style. He started off by drawing at a young age and decided to take his art to another level and introduced it to technology to expand his brand in hopes to represent his home town and integrate it with active lifestyle such as fishing, all-terrain activities, equestrian and trucking apparel. The Reel cartel strives to introduce this unique new brand into the art, fashion and outdoor lifestyle industry.